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Streamlined Insurance Solutions for Event Organizers
About
Building upon the initial prototype from Phase 1, I iterated and refined the design based on user testing results, client feedback, and a fresh perspective. This refinement stage involved collaborating closely with the client on Figma to deliver a final prototype that met business needs. Following this, I worked directly with developers on Elementor to ensure seamless integration of design elements. By gathering and analyzing user feedback, I made strategic adjustments to the homepage and purchase flow, enhancing clarity, usability, and accessibility for event organizers.
The successful launch of Evento Protegido, set for the first semester of 2025, will mark a significant milestone. This streamlined solution empowers users to confidently secure the right insurance coverage for their events, delivering a seamless and efficient experience.
Clients
DiscoverMarket and Sympla
Timeline
2 weeks
My Roles
Lead UX/UI Designer
Design Tools
Figma, Elementor
Quote-to-Purchase
UI Inspiration
Homepage
The design
The homepage was designed to be visually appealing and relatable, featuring images that resonate with users. It presents policy information in a fun and easy-to-read format, ensuring that users can quickly grasp the essential details without feeling overwhelmed. By combining engaging visuals with clear, concise content, the homepage effectively captures users' attention and guides them effortlessly through the initial stages of the insurance selection process.
Closing Remarks
Key Learnings
User Engagement
The project highlighted the importance of user engagement in the design process. By presenting information in a fun and easy-to-read format, we successfully captured users' attention and maintained their interest throughout the insurance selection process.Clear Communication
Simplifying complex insurance information and making it accessible to users who may have limited prior knowledge was crucial. This approach built trust and facilitated a smoother buying journey.Visual Appeal
Incorporating relatable images and engaging visuals significantly enhanced the user experience, making the homepage more inviting and informative.
Next Steps
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Final Branding Adjustments
Check with the client to ensure that all branding elements are accurately represented and make any final adjustments as needed. -
Developer Collaboration
Engage in conversations with developers to discuss the feasibility of implementing certain design elements and to address any technical constraints. -
Mobile Optimization
Explore opportunities for mobile optimization to ensure that the platform delivers a seamless experience across all devices, enhancing accessibility and user satisfaction.
The Quote-to-Purchase journey is the cornerstone of this design, tailored to address the unique needs of the Brazilian market. Recognizing that many people in Brazil have limited information about insurance, we focused on presenting all necessary details concisely and clearly. By simplifying the process and reducing the number of steps, we ensured that users could quickly and easily secure the coverage they needed without losing interest. This approach not only enhanced user engagement but also built trust through transparency and ease of use.